The Best Times To Post On Instagram


If you want to gain the maximum interaction on Instagram, you might be wondering what the optimum time to post is. We can provide you with some dates and advice!

The Best Times To Post On Instagram

Instagram is a constantly changing ecology, just like social media marketing in general.

Additionally, the sector you publish content for and your target market will determine how to acquire the greatest Instagram interaction.

In addition, it may take some trial and error to develop a truly effective Instagram content strategy.

The greatest photographs, compelling language, and appropriate hashtags must all be carefully chosen when developing content.

Therefore, it might be disappointing to put all this effort into a post and just receive five likes and a tonne of spam comments.

How can you actually improve your Instagram content strategy?

As a social media manager, I’ve spent many hours doing research and making my own mistakes.

I’ve thus gathered some advice and expertise on the ideal posting times.

This tutorial will provide background information and recommended posting times so you can interact with your target audience on Instagram and increase engagement rates.

What Time Are Instagram Users Most Active?

First, keep in mind that the world is divided into several time zones. Therefore, it is crucial to understand which part of a worldwide audience you are attempting to target because the timings that follow depend on their particular time zone.

Once you’ve done that, use logic to consider what individuals really do on a regular basis.Most individuals check social media as soon as they get up, spending a few minutes or longer reading through their newsfeeds or watching Instagram Reels. So, a good time to post in the morning is between 7-8 a.m.

Lunch breaks are another occasion when individuals frequently use their phones. Posting between 11 and 1 p.m., when users are most likely taking a break for lunch, will assist to elevate your post closer to the top of their feed. Keep in mind that many of these advised hours have greater flexibility now that individuals work from home more frequently.

Additionally, before going to sleep or soon after work, people frequently browse social media.

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While most days this isn’t a significant posting period, on Sundays the peak hour is from 6 to 8 p.m.

You may thus generally send out postings around the beginning of the day, around noon, and in the evening or just before people go to bed.The age, demographic, and industry of your target audience can all affect the publishing timings, so keep that in mind.

Do extra study on your target market before becoming an evening poster because that is especially true of postings made in the evening.

The Ideal Moments For Instagram Posting
We’ve already covered several time zones throughout the world; in this post, we’ll concentrate on Eastern Time.

You may begin by utilizing these hours as a starting point, then modify your posting schedule in accordance with the time zone and activity of your followers. It’s also important to note that Instagram’s algorithms prioritize promoting the most recent posts, so it’s critical to identify the periods when your users are active.

Let’s now break down the posting days and times:

6 a.m., 11 a.m., and 1 p.m. on Monday.
Tuesday, 8 to 10 am and 2 pm.
9 a.m. to 11 a.m.
11 a.m. to 2 p.m. and 7 p.m.
10 a.m.–12 p.m. and 2-4 p.m. on Friday.
8:00 a.m. to 11:00 a.m.
6 to 8 p.m.
Avoid Posting Times
Let’s return to how individuals typically behave.

Although participation levels are often lower on weekends, don’t completely disregard them. If you publish on Saturday at the proper moment, it might be a good day to do it. Sunday nights are often a time of strong engagement for brands that sell consumer products.

However, it has been widely agreed that Sundays are often the worst days to post since people are relaxing or getting ready for the next week. As a result, they usually don’t look through social media as often.

However, as I have indicated, Sunday night has some respectable engagement levels.

And speaking of Mondays, don’t we all detest them?

Given that individuals are settling into their weekly routines, engagement levels on this day will probably be lower than they are on other weekdays.

When Should I Post Reels To Instagram?

The TikTok period has led to an increase in video-based content.

Try publishing during these times if you want your Instagram Reels posts to interest your followers:

6 a.m., 10 a.m., and 10 p.m. on Monday.
2 a.m., 4 a.m., and 9 a.m. on Tuesday.
7 a.m., 8 a.m., and 11 p.m. on Wednesday.
9 a.m., 12 a.m., and 7 p.m. on Thursday.
5 a.m., 1 p.m., and 3 p.m. on Friday.
11 a.m., 7 p.m., and 8 p.m. on Saturday.
3 a.m., 8 a.m., and 4 p.m. on Sunday.
Hootsuite also recommends posting from Monday through Thursday from 9 a.m. to 12 p.m.

This may require some trial and error, as I previously indicated, and will depend on your sector and target market.

What Frequency Should You Post?
That depends on a few different things.

Do you first have enough material, ideas, and product photographs to post a few times daily or weekly?

Consistent posting is the key; if you ghost your followers, they will stop caring and unfollow you.

On the other hand, avoid providing material simply for the purpose of doing so. Instead, put some consideration into developing a content strategy that is focused on the consumer journey.

Even while it could take more time initially, you’ll have less tension and headaches as the weeks pass.

By doing this, you can worry less about producing enough content and more time managing social media and interacting with followers.

Try blogging three times a week if you don’t have many post ideas.

After a month or two, you may make changes to observe how the post schedule benefits both you and the company.

How Do I Determine When To Post?

After laying the groundwork for when to start posting, it’s time to focus on some strategies for identifying the times when your target audience is online.

You should start with your Instagram Insights.

Instagram Analytics
To see Instagram Insights, you must first set up your account as a company or creator; this is a prerequisite.

You may quickly set up the account by clicking on the preceding links if it isn’t already set up in this manner.

You’ll be able to check your followers’ demographics, such as their age, gender, and location, if you’ve grown your following to 100 followers or more.

You may examine successful posts with the help of Instagram Insights.

Then, you might consider what worked in this situation.

Was the picture of good quality? Was it the time of day? Maybe the copy and hashtags were to blame? Or did it combine some of these?

This will enable you to write related entries in the future.

It’s also crucial to keep in mind that some types of content just won’t work as well as others.

It will be simpler to understand what is performing well and why if you analyse your content and post timings jointly.

Using Various Tools
To examine statistics and plan content, you may also utilise alternative tools like Brandwatch or Iconosquare.

You may use Meta Business Suite to plan and examine postings across both networks in one location if you frequently publish on Facebook.

You may simply alter post times to your audience’s time zones and customise your material to them by using a content management tool or studying Instagram Insights.

Or, if the proper audience isn’t responding to your ads, you might utilise insights to change your approach.

Check the Content of Your Rivals
Examining the content of your competitors is another option. For instance, how well-received are their Tuesday at 2 p.m. articles, or was there a better time?

Additionally, doing this may serve as an inspiration for future themes you wish to emphasise.

Strategy for Instagram Content
It’s time to begin developing or modifying your Instagram content plan now that you have all the advice you need to choose the ideal publishing time.

Patience is essential since this procedure has to be flexible and develop.

The key is to maintain consistency. Post frequently, and frequently check back to see how your posts are performing.

Your Insights will eventually be more accurate at assessing your Instagram post strategy the more content you have. Afterward, you may adjust your content strategy in light of your thorough study.

In the end, it’s up to you and the brand to decide what success looks like.

Maybe there are more likes, comments, and following, or people are more aware of the brand.

Holidays are a last consideration while developing your content plan.

Should the brand post on particular days, advertise for them, or stay away from them entirely?


As you can see, determining the ideal posting times might take some time. But once you do, you’ll be able to develop a successful Instagram content plan that satisfies the objectives of the company.

While the timing of your posts is an important factor in total engagement, you should also choose the appropriate hashtags, images, and content for each post. You should also pay attention to sponsored posts because they can change how you view your Insights.

To constantly enhance engagement and develop your following base, you must strike a balance between all of these factors.

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